Award of Excellence is an honour given out annually at our National Press Conference held in the Fall. This award is given to a single toy manufacturer for a group/line of toys. A group/line of toys is voted an Award of Excellence by our Evaluator Members who are extensively trained to the Council’s toy standards. An Award of Excellence honour is given to a toy manufacturer who has been consistently developing and producing three star toys. For the past 48 years, the Council has been solely devoted to informing consumers about good toys on the market and we offer Award of Excellence Stickers to toy manufacturers who have received this prestigious award. We encourage consumers to look for these stickers when considering a toy purchase.